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Showing posts from March, 2015

So You're Writing An Article About Modern Man

You are a man and you have decided, or been commissioned by a desperate editor with two pages to fill, to write a thinkpiece about ‘the new man’. Who is the modern man? What does he think? What does he wear? What beer does he drink and why? Congratulations! You are about to add to a rich and storied genre, whose practitioners’ aggregate Pulitzer count is through the roof. Here are some helpful tips to assist you in writing this era-defining piece:

1. Give a brief precis of the history of modern man. This can go back to the 80s, or the 60s if you are determined to be exceptionally rigorous. Mention the swinging sixties and Mick Jagger, of if you are starting your history in the 80s, talk about yuppies and Magnum P.I. Then seamlessly guide us through to the present day. Feel free to mention any or all of the following:
Nuts Magazine
Britpop
Paul Gascoigne’s tears at Italia 90
David Beckham
Mad Men

2. Coin a new portmanteau for the bullshit phenomenon you are purporting to describe in yo…